Title and Logo

Client

Cara Livesey
Wrexham, North Wales.

Brief

Develop a brand for Cara’s Cake Bouquets. This is to include brand identification, a website to present examples of Cara’s work and a business card design. The website should focus on examples of the product range as Cara’s primary concern is the production of bespoke designs. The branding may eventually extend to boxes, bags etc. Cake imagery to be supplied by the client.
Platform: Web

Creative direction

The site should feel fresh and clean and make sure that the cakes are the stars of the show.

Deliverables

  • Creative brief
  • Style guide (graphic/typographic/palette)
  • Site blog to allow client tracking of progress/decisions
  • Site plan
  • Site wireframes (Balsamiq)
  • Graphic design
  • Custom site templates and pages
  • Formatted page content (actual text to be supplied by the client)
  • CMS configuration
  • Business card designs

The process

The initial meeting was set to discuss brand direction, business goals and current/desired clientele. We went over the primary goals of the website and how it should feel. After getting some keywords written down, I put pen to paper and started on the logo design.

logo_ideas1
logo_ideas2
logo_ideas3

I set up a client blog – somewhere that I could use to easily send updates and track comments and issues. Next, I produced some palette and typographic ideas along with a few sketches of site ideas. Once a basic layout was agreed, I produced wireframes and started to gather content (cake photographs) from Cara. Finally, for this phase, I put together a high fidelity mock-up to bring together palette, graphics and layout.

Wireframe
Sitemap

Once Cara was happy with the direction in which we were heading, I started coding the basic site framework and finalising the logo and typography. While Cara was not too far away, the project blog proved vital in keeping the communication flowing as the site progressed. After a short period of time, the site went live.

Finished website home
Finished website cake lightbox

The final step was to put together a business card design.

Card front
Card back

Tools

Pens, Paper, Photoshop, Illustrator, InDesign, Dreamweaver and Balsamiq.
(also, MAMP, Yummy FTP and various browsers for testing)