Logo

Client

Becky Maughan
Didsbury, Greater Manchester.
Independent fitness instructor.

Brief

Provide a logo design based on some initial thoughts from the client. The design must include the Love Fitness MCR text and versions will be needed that can be stitched onto a clothing line.
Note that the website was already underway (elswehere) before the logo design was commissioned. The logo was supplied to the website designers later so they could derive the palette.
Platform: Print, Web and Fabric

Deliverables

  • Initial logo ideas
  • Final logo for web
  • Logo for clothing patch

The process

We met and discussed design ideas that Becky had in mind. After that, I drew a few options and we discussed the palette. Once the design was agreed, there were a few tweaks (discussed over email) before the final logo was delivered.

Palette
Logos for print and clothing