Client

Martina Nezbedova
Hale, Cheshire.
Independent personal trainer.

Brief

Provide a flyer design that takes cues from and fits in with an existing brand. The flyer should include ‘action photos’ (discussed later once initial designs had been investigated) and include a logo design that captures the central idea of core balance.
Words supplied by the client.
Platform: Print

Sketches

Logo

Keywords such as target, core and central were combined with an idea to capture the simple shapes seen at the end of a barbell.

The process

First, I interviewed Martina to discuss her existing brand and she wanted to achieve.
I made notes and went away to produce some initial sketches.
Next I picked some colours based on the current brand and drew up a few logo and flyer layout ideas. I met with Martina a couple of times to go over the ideas and at this point she indicated that she preferred designs that included photographic images.
After a few email exchanges we arrived at a design that would be used to promote her personal training business.

Flyer front

Flyer back

Tools

Illustrator and InDesign.

Some early sketches

These are some of the early sketches for design ideas that were discussed.
Early flyer sketches